Pearson and Busuu partnership to change the face of English testing

online education179151975The Announcement

Two of the largest players in English education have  joined forces in a partnership that destined to change the face of English proficiency exams as we know them. Once the preserve of institutions and exam centers, one of the industry’s biggest players is turning to social media to help deliver the first in a new breed of English language assessments. Pearson English, a division of Pearson – itself well-known as the world’s largest learning company – has signed an exclusive cooperative agreement with Busuu, the world’s largest social network for language learning. Together the two companies hope to leverage their unique strengths – Busuu’s in educational social media and Peason’s in assessments – in order to help English learners more accurately measure their language learning.

The Terms

As a result of the Pearson and Busuu partnership, Busuu will be the first online social media company to have access to Pearson English’s new online proficiency assessment, gSET. In fact, more than that, Busuu will be the first company of any kind to employ the new test. The gSET is uniquely suited to a user-administered approach because it was developed by Pearson English to provide a comprehensive “Global Scale of English” score that measures the core components of language learning – reading, writing, speaking, and listening. The exam is designed to measure performance on an on-going basis using a consistent, nuanced scale. According to Pearson, the results of the exam are much more detailed than anything else on the market and should enable students to measure their progress over time in a much more meaningful way.

Getting Started

The test, which will be available exclusive on Busuu for a four month period beginning in the summer of 2014, will be fully integrated into all Busuu courses and made available to all of Busuu’s 40 million users (paying subscribers will have free Access while free users will need top ay a nominal fee).

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